The papers report on different property market trends every day; whether there’s an influx of a certain buyer in the market, or an uptick in enquiries for a particular type of property, for example. We often pitch such stories but there are a couple of ways to make it even more appealing to a journalist…
Case studies are a great way of clinching a journalist’s interest; you might have plenty of anecdotes on, in our clients’ case, the property market but having a case study example is extremely valuable.
However, sourcing case studies is often tricky because finding someone who is willing to put their name, and other personal information, in an article and, more often than not, be photographed is tough!
So when something interesting happens in your business or industry, think about whether any of your clients, or anyone you know, would be a willing candidate for a case study. Not only does it provide a real life example to support what you’re saying, but it also adds that human angle, making it relatable to the reader.
When you notice something a bit different happening, run an analysis of the statistics. This could be comparing the figures year on year, or before and after a particular event – and election, for example; if you can provide numbers which support your anecdotal analysis, it is a lot more likely to grab the attention of a journalist.
If you don’t have the means of running the analysis yourself, consider teaming up with an external company, or even commissioning your own research. There are some great companies out there who can find statistics quickly by targeting the right demographic. For example, OnePulse can create a simple three question survey which provides results within 60 seconds!
When it comes to illustrating a story, a picture really can be worth a thousand words – as cheesy as it sounds! A good photograph adds considerable value to a news story and can draw the editor and readers’ attention to an article resulting in a great piece of press coverage.
A couple of years ago, Emma blogged about this and her tips for perfect photography can be found here!