Emma Horton, Foundation PR

​PR consultant specialising in property


About

Emma Horton established Foundation PR in 2008, offering PR consultancy services including media relations, copywriting (press releases, press comments and blogs), press briefings and social media strategy. Emma has been working in PR and marketing for 20 years, with a strong emphasis on the property sector.

Emma has worked with a broad range of clients over the years, including both boutique and large corporate estate agencies, UK and international property developers, property buying agents, as well as industry suppliers from software providers to specialist photography firms.

Emma has extensive industry press contacts across the trade, national and broadcast media and knows what makes a good story.

Emma prides herself on providing professional advice and strategic solutions tailored to her client’s needs, ultimately delivering results.

Services

  • Media ​RELATIONS
  • Emma Horton prides herself on knowing and understanding how the press works, who the right contact is, and when to contact them, to give her clients the best chance of press coverage. Whether its proactively pitching an idea to a property editor or rapidly responding to a journalist request, Emma ensures that her clients are in-front of the right journalists at the right time.
  • ​Press releases / press comments
  • Emma works closely with clients to write and issue timely, interesting and newsworthy press releases and case studies. Journalists are not interested in ‘PR fluff’ and as such, she ensures that every press release or press comment is enticing as well as informative.
  • MEDIA ​briefings
  • ​Emma Horton has experience of organising all kinds of press events – from an intimate and exclusive media briefing to overseas press trips. She works with her clients to establish the right approach and ensure that the event or briefing runs smoothly from start to finish.
  • ​SOCIAL MEDIA
  • ​Social media is a crucial part of any communications plan. Emma has experience of both handling client accounts as well as incorporating PR tactics with an established social media team. She will advise on the best strategy and approach depending on her client’s needs.

TESTIMONIALS

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Not only does Emma Horton have the right contacts, but she encourages the story out of us and can always see the best angle. Something I learnt during our journey; PR isn’t just about contacts but what you have to say, and how you say it – something Emma Horton is excellent at doing. My biggest concern when investing in PR was not knowing the outcome. With Foundation PR, the results came quickly – the cherry on the cake was The Daily Telegraph voting us one of Britain’s Best Small Estate Agents – the feedback on that became immeasurable.

Jamie Lester, (Former) Head of Haus, Haus Properties

Emma Horton achieved fantastic results for SP Property Group. Our press coverage enabled us to grow our reputation quickly and has had a very positive impact on us being able to reach new clients. Having worked in property PR myself, we initially handled the PR in-house, but soon realised that outsourcing it was achieving much better, quicker results. I would highly recommend Emma Horton.

Jo Eccles, Managing Director, SP Property Group

Having just started my property search company, I needed someone who could be proactive and make a big impact and achieve wide coverage regarding my new venture. Emma has exceeded all of my expectations. She has deep-routed contacts in the property industry and has achieved some fantastic coverage on my behalf - lead stories, comments and cover pieces. I couldn’t recommend her highly enough!

Jess Simpson, Jess Simpson Property Search

We've been extremely impressed with Foundation PR. It's not just the coverage, which has been everything and more than we had hoped, but they're amazing to deal with, proactive and have made some amazing introductions to us. We also hosted an event recently and we couldn't have done it without them! Fully recommend!

Fran Milsom, co-founder, Air Agents

​Some of the clients we have worked with

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